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About us

The People Behind the Brand. And Their Idea.

Experienced founders

Claudia Hollergschwandter

Optician, product manager and committed marketing professional with various German and international eyewear brands.

Jürgen Beier

Entrepreneur, logistics expert in the optical industry and a very passionate sales specialist.

Driven by the drive to bring together the best of both worlds, they founded their own company in the summer of 2019.

And already at the beginning of 2020 they published your first collection together with HERZBLUT eyewear.

What we stand for

Our collection lives from designs that break conventions and are wearable at the same time. Always and at every opportunity.

Every single model stands for clarity, self-confidence and a sense of style – which is also reflected in the naming of our glasses.

The endless variety of our German mother tongue helps us to break out of the international monotony: Each version thus receives its own individual and appropriate name.

HERZBLUT obligates.

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Models

Already at the start of the first collection in January 2020, our repertoire included 14 prescription models and 10 sunglasses.

Extension

Since then, the collection has been expanded three times a year, in January, April and August. 

Outlook

So you can look forward to regular growth in the HERZBLUT collection.

After all, HERZBLUT eyewear lives from the combination of permanence and change.